Early Insights from Augusta National Ahead of the 2026 Masters

Behind the Scenes at Augusta National

GOLF.com's James Colgan provides an insightful look at Augusta National ahead of the 90th Masters, challenging the notion that "nothing ever changes" at golf's most prestigious tournament. His observations reveal the continuous evolution happening at the iconic venue.

Four Key Observations

1. New Alcohol Sales Restriction

A previously unseen sign appeared throughout the grounds: "Alcohol Sales Will End At 5 P.M." This new policy prompted some patrons to rush to concession stands, particularly around Amen Corner, highlighting how even small changes can impact the tournament experience.

2. Impressive New Player Facility

A multi-million dollar Player Services Building has emerged on the practice range, showcasing Augusta National's ability to seamlessly integrate modern amenities while maintaining architectural consistency. The facility provides enhanced player support services, fitting perfectly with the club's white-shutter aesthetic.

3. Masters-Themed Confection

Atlanta-based Bitzel's Chocolate introduced a Masters-exclusive candy bar featuring dark chocolate, caramel, rice crisps, and hazelnut crunch. The addition represents the tournament's attention to even the smallest details of the patron experience.

4. Caddie Reconnaissance Mission

At Amen Corner, Scottie Scheffler's caddie Ted Scott led a detailed green-reading session with several other caddies, including those for Jason Day and Min Woo Lee. Their methodical approach to mapping green contours demonstrates the meticulous preparation behind major championship success.

Tournament Preparation Excellence

These observations highlight how Augusta National continuously refines the Masters experience while preserving its essential character, setting the stage for another memorable championship week.