John Daly Relocates Masters Week Base to Topgolf After 28-Year Hooters Era Ends
End of a 28-Year Hooters Era
Two-time major champion John Daly is relocating his iconic Masters week fan experience after the demolition of his longtime Washington Road Hooters venue. For 28 years, this location served as Daly's unofficial headquarters during tournament week, where he sold merchandise and engaged with fans.
New Chapter at Topgolf Augusta
Daly will now establish his "19th hole" at Topgolf Augusta, located approximately 5 miles from Augusta National near the South Carolina border. The Thursday and Friday evening sessions (6-9 PM ET) will maintain his traditional format of fan interaction combined with merchandise sales.
Remarkable Commercial Success
The scale of Daly's operation is impressive, generating approximately $780,000 in sales during 2024 alone. His merchandise range includes signature hats ($40), signed golf balls ($10), "Short Game" cigars ($250), and memorabilia from his 1991 PGA Championship victory.
Continuing Masters Tradition
Despite not competing in the Masters since 2006, Daly maintains his annual pilgrimage to Augusta, embodying his philosophy that "this week has always been about the fans as much as the golf." His commitment to accessibility and fan engagement represents a unique aspect of modern golf culture.
Daly's fan engagement model represents a unique blend of accessibility and commercial success in modern golf, demonstrating how retired players can maintain meaningful connections with the sport's community.
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John Daly Relocates Masters Week Base to Topgolf After 28-Year Hooters Era Ends
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