Vokey WedgeWorks Transforms Strategy with Complete SM11 Grind Lineup Launch

Vokey Abandons Trickle Strategy for Comprehensive Launch

Vokey has significantly shifted its WedgeWorks approach, launching five familiar lob wedge grinds plus a 62-degree M Grind simultaneously on the SM11 platform, ending years of quarterly, piecemeal releases.

Previously, golfers waiting for their preferred grind updates faced months of uncertainty, stuck with previous-generation technology while retail options received the latest improvements. The new strategy addresses this frustration by making all grinds available March 27 at launch.

Complete Grind Breakdown

Lob Wedge Options (58°, 60°)

- L Grind (4° bounce): Narrow sole bridging T and M Grind characteristics - A Grind (4° bounce): Developed for Australian firm conditions, L Grind with smoothed ribbon - K* Grind (6° bounce): Popular PGA Tour low-bounce derivative with creative shot capability - A+ Grind (8° bounce): M Grind with ribbon removal for faster turf interaction - V Grind (10° bounce): High-bounce T Grind variant for soft conditions

Surprise Addition

- 62M Grind (8° bounce): Bob Vokey's favorite sole design in higher loft

Unresolved Issues

While praising the simultaneous release strategy, author Tony Covey identifies persistent problems: Raw finish exclusivity creates durability concerns for average golfers who can't replace wedges as frequently as Tour players, and the continued absence of Slate Blue finish disappoints loyal customers.

Pricing starts at $229 with full customization options including stamping, paint fill, shaft and grip selection through Vokey.com.