GOLF.com: How PING Used Eye-Tracking Science to Engineer the Scottsdale TEC Eye Q Alignment

PING's Scientific Approach to Putter Alignment

PING's new Scottsdale TEC putter was built around Quiet Eye theory — a sports science framework analyzing where athletes fix their gaze in the two seconds before executing a movement. Using eye-tracking glasses across a range of alignment designs, PING's engineers landed on the Eye Q aid: a small front sight dot paired with a crown line.

What the Heat Maps Show

GOLF.com contributor Jake Morrow tested the putters firsthand at PING's PLD Fitting Lab in Phoenix. His eye-tracking heat maps told a clear story across three conditions:

- No alignment: gaze wandered across the ball and face - Standard line: eyes converged toward center but still searched - Eye Q alignment: gaze locked precisely onto the sight dot — no searching

An unexpected finding: even the placement of a shaft band sticker was measurably affecting player focus.

Tour Validation Through SG: Putting

The real-world proof is in the Strokes Gained numbers. Tony Finau recorded his first-ever SG: Putting lead in a PGA Tour event after switching to the Scottsdale TEC. Wyndham Clark has added multiple wins this season with the same putter in the bag.

Strokeslab Take

PING's use of eye-tracking data to validate alignment design is exactly the kind of engineering-meets-analytics story that resonates with SG-minded players. When a putter change shows up positively in SG: Putting data, that's worth paying attention to.